Art direction
Define a distinct visual language for the audience and the message.
I turn a brief into a visual direction, then guide the details from first concept through production. The result should look good, make sense, and move the story forward.
Creative Direction / DesignFrom the first question to the final detail, the idea becomes something people can see, use and remember.
Define a distinct visual language for the audience and the message.
Create graphic systems that hold together across formats.
Brief, align and review design, copy and production work.
Adobe Creative Cloud · Visual systems · Production handoff
A few examples of where creative thinking meets real briefs and practical execution.