Strategy & Impact | Andry Ortiz
04 / 06 · Strategy & Impact

Start with the problem.See what changes.

I define the audience, the desired action and the constraints before choosing a design direction. After launch, I look at what people click, search, ask for or buy to guide the next improvement.

Creative team reviewing site flows and visual ideas at a tableStrategy / Impact
How I work

From thought to tangible work.

From the first question to the final detail, the idea becomes something people can see, use and remember.

01

Discover

Understand the goal, the audience and the existing assets.

02

Deliver

Set scope, coordinate specialists and check quality at launch.

03

Improve

Use observable actions to prioritize the next revision.

Creative briefs · Project checkpoints · UX actions · Analytics review

Selected projects

Work in context.

A few examples of where creative thinking meets real briefs and practical execution.